Intro
There are places where sport becomes theatre, and Crans-Montana is one of them. For one weekend in September, the Omega European Masters transformed the Swiss Alps into a stage of precision, resilience, and tradition — where every shot echoed against the peaks.
The Setting
Nestled 1,500 metres above sea level, Crans-sur-Sierre Golf Club is more than just a course — it’s an icon. Home to the Omega European Masters for over 80 years, its fairways curve through alpine light and silence, offering players and spectators a view that rivals any gallery. From its first tee to the legendary 18th, Crans is where the past and future of golf meet, refined by the Swiss sense of perfection.
Tournament director Yves Mittaz summed it up: “Je crois qu’on a encore passé un palier au niveau des infrastructures et du parcours.” Improvements to the course — including redesigned greens on holes 10 and 17 — brought modern luxury to an already storied landscape.
The Experience
Despite unpredictable alpine weather — wind, fog, rain, and rare shafts of sun — the energy never faded. Spectators in tailored polos and sunglasses lined the greens, sipping local wine between rounds, watching players take on the course and the climate with determination.
OMEGA’s presence, as always, was subtle yet unmistakable. The event served as the finale of a summer that included Olympic moments in Paris. As Raynald Aeschlimann, OMEGA’s CEO, reflected:
“Le golf incarne des valeurs comme la précision, l’héritage et le style — c’est une tradition à laquelle nous tenons.”
The hospitality was mountain-born: discreet, warm, and impeccably presented.
The Sport
After his 2022 heartbreak, Matt Wallace returned with quiet conviction — and this time, he delivered. Wallace was tied with Alfredo Garcia-Heredia at -11 after 18 holes. He claimed victory in a play-off, securing his first title in Crans-Montana. Just behind, Andrew Johnston finished third at -10.
Yet perhaps the loudest applause was reserved for Cédric Gugler. The young Swiss golfer, poised and focused, ended fourth with a score of -8 — the highest finish for a Swiss player since Julien Clément in 2008. Gugler’s consistency under pressure signalled a new chapter in homegrown excellence.
“It’s not just golf — legacy, light, and altitude.”
What’s Next
As the curtains close on the 77th edition of the Omega Masters, what remains is a leaderboard, an impression — of alpine elegance, sporting precision, and timeless tradition. The countdown begins for 2025 when Haute Sports will be there once more to share the refinement behind every shot.
Explore our calendar for more luxury sporting moments across Switzerland.
Words & visuals by Thomas R.
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